Trūata - Dublin, Ireland

Trūata provides a revolutionary approach to anonymizing and analyzing data to help organizations comply with the General Data Protection Regulation (GDPR). Its Anonymization Solution is tailored for customers in various industries, including financial services, telecoms, hospitality, retail, and travel. Through its proprietary processes, methodologies, and intellectual property, Trūata enables organizations to safely conduct data analysis while meeting the strict privacy regulations of the GDPR. The solution ensures that all original source data and anonymized data never co-exist in one organization, allowing customers to analyze their entire data set without compromising data privacy.

Trūata was founded by Mastercard, C3 IoT, and IBM, with IBM selected as its strategic technology  

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and services partner. The company's innovative trust structure proactively protects privacy and builds trust with customers. Its independent governance structure lets Trūata control data hosting and analytics on behalf of its clients.