Popertee - Dublin, Ireland

In 2016, Popertee was established in Dublin by CEO Lucinda Kelly. Initially, it served as a platform connecting brands and spaces for their short-term marketing and retail campaigns. However, soon it became apparent that brands and marketing agencies were in need of data to inform their decisions and measure the Return on Investment (ROI) of their physical campaigns. Thus, Popertee decided to focus on bringing data to marketers and retailers across the world and becoming the go-to source for data-driven marketing and retail insights.