Diamond Living - Dublin, Ireland

From his early days as a young furniture retailer on Dublin’s Capel Street, William Diamond has always firmly put the customer front and centre. For more than 25 years, he has seen the Irish consumer continuously seek inspiration and expertise to help them make their home the best it can be.

On moving away from Capel Street in the mid-1990s, Diamond Furniture began to expand and grow, sourcing outstanding products from the best suppliers across Europe to sell in their five new stores across Dublin. Key partnerships followed with major home furnishings brands. Their domestic and international reputation grew from strength to strength while retaining complete focus on their customer needs and how they can supply it.

In recent years when the recession hit, the sector was hit hard,  

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and it was at this point that the customer mindset would truly reap the rewards. William saw this as an opportunity to reset the business by closing the new stores and create a customer-driven centre of excellence on the Long Mile Road. Surrounded by experienced and key personnel who have been part of his team for decades, they worked together, pooling resources to inspire and excite customers.

And that is why today, when you walk into the Diamond Furniture showroom, you’ll engage and be advised by interiors specialists determined to help you make the best choices for your home.